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Friday, March 29, 2024

WWTA: Local business woman makes colour better for hair and planet

Miiroko makes salon-grade hair colour more accessible

A Canberra-based, women-led start-up is aiming to make hair colouring better for hair and the planet. Ex-hairdresser Claire Saito founded Miiroko in her mission to make salon-grade colour more accessible. Miiroko is Australia’s first home hair colour company, where customers can get vegan hair colour, sold online with access to hairdressers to help them select and apply the colour at home. Saito’s formula is vegan and cruelty-free, and free from harsh chemicals like ammonia, PPD, resorcinol, as well as added fragrances. The Miiroko starter kit includes everything you need to do a professional job at home: a reusable bowl, brush, gloves, clothing protective cape, clips, and a touch-up brush. If you’re not sure which colour is right for you, the Virtual Salon Colour Consult is available to find your perfect colour match.

Visit miiroko.com


Crush-resistant hats for adventurous Aussies

As the travel industry slowly recovers and Aussies seek new adventures, Australian headwear brand ooGee has launched a range of stylish, crush-resistant hats made from Flexibraid®. The technology interlaces extruded fibres and yarns into one single, continuous braid, and combines unique flexible filaments that maintain the shape of each hat regardless of storage conditions. Approved by the Australian Radiation Protection and Nuclear Safety Agency, ooGee’s travel-friendly hats provide UPF50+ sun protection and endure a variety of weather conditions, such as rain and wind. Constructed with the brand’s ‘ComfyFit’ internal headband, each hat can be uniquely adjusted to the wearer’s head for a secure and comfortable fit. Each hat in the new range is inspired by an iconic Australian location and handstitched at their West Gosford facility.

Shop the range at oogee.com.au


Fenty’s first lip stain

CW tried and tested! Rihanna’s beauty line, Fenty has joined the lip stain movement against high maintenance with their first-ever lip stain – Poutsicle Hydrating Lip Stain. Available in four vibrant shades, Poutsicle delivers sheer-to-medium coverage and a lightweight wear with a glossy finish upon application, leaving behind a soft stain. The hydration lasts all day thanks to an oil-in-water innovation to lock in moisture and condition lips, leaving them feeling soft and smooth. Fenty Beauty Poutsicle Hydrating Lip Stain ($37) is available now at Fentybeauty.com, and Sephora.


Sydney beats New York in best cities to shop

A recent study by Hey Discount looked at the number of shopping locations, boutique stores and more to determine which cities are the best for those who love to shop. Tokyo was crowned the best city for shopping lovers, with 1,970 places to shop, and 240 shopping malls within one mile of the city – more than any other city looked at in the study. There are also 149 official retailers and outlet boutiques in Tokyo, for top designer brands. London came in second with 1,221 places to shop, 100 shopping malls within one mile, and 81 certified designer retailers – including 19 Rolex retailers alone. Paris, home to Dior, Chanel, Louis Vuitton, just came in third, with 1,116 locations to shop, 45 shopping malls within one mile, and 102 top designer stores in the area – fantastique! Surprisingly, Sydney (#6) beat out both New York (#7) and Milan, which didn’t even make the top 10. With 262 places to shop, 129 shopping malls within a mile, and 33 high fashion retailers in the city, Sydney seems the place to be for Australian fashionistas.

Read the full study at heydiscount.co.uk/consumer-research/the-best-cities-for-shopping


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