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Survey finds demand for domestic travel remains strong

While the risk of sudden border closures remains the greatest barrier to domestic travel, half of travellers say the Federal Government’s subsidised airfare program has increased their likelihood of booking a flight, new research has found.

Commissioned by the Australian Airports Association (AAA), the survey of 500 people who have travelled by air in the past five years found 70% would change their existing travel plans from an unsubsidised to a subsidised destination.

AAA Chief Executive James Goodwin said the consumer research showed the funding initiative, which was launched in April, has worked and urged the government to consider extending the program after the initial 800,000 seats have been sold.

“The Tourism Aviation Network Support (TANS) program has helped fill aircraft seats and significantly increased foot traffic through many of the nation’s airports which continue to do it tough due to snap border closures and next to no international air travel,” Mr Goodwin said.

“Given the success of the program, the government should consult with the tourism and aviation sectors and consider extending the half-price tickets to other destinations, many of which missed out on the first round of the program.

“Our consumer research found that around three in four people whose savings have increased during the pandemic are planning on spending these extra funds on domestic travel which means the demand is there.” 

The main reason people are travelling via aircraft is to visit family and friends (48%) or go on a holiday (43%) with business travel accounting for just 33%.

“It’s time to get back to business,” Mr Goodwin said.

“Online meetings served a purpose at the height of the pandemic, but nothing beats seeing your colleagues, stakeholders or business partners in person.

“Heading back to the major cities for work via our airports will help to fill CBD hotels and provide a major boost to cafes and restaurants which are reeling from thousands of people still working from home.”

Despite being almost halfway through 2021, 61% of Australian travellers said the risk of sudden state and territory border closures has hindered their willingness to cross borders. This is up from 52% when the same question was asked in December 2020.

Around two in three of those who took the survey said they would fly to New Zealand under the Trans-Tasman Safe Travel Zone and almost 80% of regular travellers said they would like to see more international travel bubbles put in place with countries where the occurrence of Covid-19 is low.

“Our research suggests there is high-level support among the travelling public for a cautious and planned approach to broadening the scope for international travel,” Mr Goodwin said.

“The top priority is to keep Australians safe, but people also want to reconnect with family and friends and the economy. 

“Airports remain ready to work with the Australian Government and facilitate more international travel when it’s safe to do so, so that we can bring more Australians home from overseas and slowly reopen our nation to the world.”

The survey was conducted at the end of April 2021 and completed by a sample of 500 Australians who have travelled by air (domestically and internationally) over the past five years. 

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