According to new research commissioned by Airbnb, over a third of Australians are planning a summer road trip while close to a quarter aren’t planning on leaving home at all.
In late spring, 1,725 Australians aged 18 and up were surveyed on their attitudes and behaviour toward travel and on their plans for the summer more specifically.
Key findings included that over one-quarter (27%) of Australians will head to a familiar summer destination, more than one-third (36%) plan to holiday in a location driving distance from home, while almost a third of Aussies plan to visit a bushfire-affected region.
Based on Airbnb internal data, Australia’s top trending accommodation types for summer 2020-21 include tents, farm stays and trains.
Australia’s most searched amenities for the summer ahead on their platform include pet-friendly, pool, AC, a fully equipped kitchen, and wireless internet.
Airbnb Australia and New Zealand manager Susan Wheeldon said after a year when many Aussies had spent a lot of time cooped up at home, they’re looking to reconnect with loved ones and get outside this summer.
“We’re definitely seeing a retro revival of sorts; this summer, Aussies want all the simple staples that make an Aussie summer so quintessential – from a great backyard pool to a big barbecue,” she said.
“After such a stressful year, there’s also a strong push towards homes that are designed for relaxing and unwinding, with everything from panoramic views to outdoor baths.
“What’s also heartening to see is that Aussies are making a conscious decision to spend their precious tourist dollars in communities that need it most.”
Tourism Australia managing director Phillipa Harrison said she hoped Australians would take the opportunity to get out, take road trips and explore their own backyard.
“Whether it’s rediscovering a favourite childhood destination or venturing further afield to somewhere new, or even taking a city break staycation, we hope that Australians will take this opportunity to have a holiday here this year and, in doing so, provide much-needed support to our industry,” she said.
To coincide with the release of the research, Airbnb will award seven Australians $15,000 worth of Airbnb coupons.
To enter, head to the competition page and share in 50 words or less what memories you hope to create this summer. Entries close 11.59pm tonight, Friday 11 December 2020.
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