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Sunday, July 25, 2021

New undies might be the ultimate Aussie Christmas gift

What do you buy the person who has everything?

If you want to give something practical that will be well-loved, a 10-pack of cottontails might be the greatest gift of all this Christmas, not least because 1.3 million Australians confess to keeping the same underwear for more than 10 years.

Not even being shamed by their partner, friends or family would convince nine out of 10 people to splash some cash on new knickers, according to research commissioned by buy now pay later service, Afterpay.

Delving deep into underwear drawers across the country, the nationally representative survey of 1,028 Australians aged 18 years or older was conducted by YouGov in September 2020.

The research reveals underwear is not a top priority because, save for a wardrobe malfunction, it’s not typically visible in public.

Nearly 70% of Aussies say they only throw out old underwear when it becomes stretched and baggy, and over half only do so when their undies have holes in them.

This reluctance doesn’t seem to stem from a desire to live sustainably; instead, it’s unwillingness to fork out hard-earned cash on something so unexciting that sees Australians wear their briefs to death.

One-third of respondents say they only buy discounted bras and underwear, and almost a fifth admit they would rather spend money on new clothes.

A new love interest would prompt just 5% of people to buy new undies, and it may come as no surprise that men care less than women if their underwear is faded or has holes.

When it comes to gift giving, Australians are utilitarian, functional and pragmatic, according to research from the Financial Planning Association of Australia.

Two-thirds say they prefer to receive useful gifts rather than unique, personal ones.

This is particularly true of men; nearly 75% prefer practical gifts, compared to just over 50% of women.

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